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Terms of Service

Last updated: 2026-04-23

Introduction

These Terms of Service (the "Terms") govern access to and use of the Pixel Theory Creative Ops platform (the "Platform"). Pixel Theory ("Pixel Theory", "we", "us") is a direct-response advertising agency headquartered in the United States. The Platform is an internal operations tool we use to plan, produce, and deploy Meta advertising campaigns on behalf of our contracted clients.

Access to the Platform is limited to Pixel Theory staff and a restricted set of invited client contacts. The Platform is not offered to the general public and is not sold, licensed, or sublicensed to anyone outside Pixel Theory and its contracted clients.

Scope of Service

The Platform provides workflow and data-management tools to support the services Pixel Theory provides under separate commercial agreements, including:

  • Creative brief authoring, review, and approval
  • Creative asset storage and version management
  • Campaign, ad set, and ad creation on Meta ad accounts
  • Daily synchronization of campaign performance metrics
  • Audit logging of privileged actions

The Platform is not a stand-alone advertising product, a media-buying marketplace, or a consumer application. Pixel Theory does not charge per-seat fees, and use of the Platform is incidental to the services agreement between Pixel Theory and the client.

Client's Grant of Authority

By connecting Meta Business Manager assets (including ad accounts, Facebook Pages, Meta Pixels, and Instagram business accounts) to the Platform, the client grants Pixel Theory authority to plan, create, publish, pause, modify, and report on advertising campaigns on the client's behalf. This grant is subject to and bounded by the separate written services agreement between the client and Pixel Theory, which takes precedence over these Terms in the event of any conflict regarding the scope of authorized activities.

Authority granted through the Platform may be revoked at any time by the client through Meta Business Settings or by written notice to Pixel Theory. Revocation takes effect when Pixel Theory's Business Manager partner access is removed or when Pixel Theory receives the notice, whichever is earlier.

Platform Obligations

Pixel Theory commits to the following operational standards:

  • Handling client and end-user data in accordance with our Privacy Policy.
  • Maintaining audit-log records of every privileged Platform action that affects a client's Meta assets, retained for up to two years.
  • Applying role-based access controls so that only authorized Pixel Theory staff can invoke campaign-management operations.
  • Encrypting sensitive credentials at rest and in transit.
  • Removing or anonymizing client data on request as described in the Data Deletion Instructions.

Client Obligations

  • The client represents that any asset, copy, image, or video supplied to Pixel Theory for use in Meta advertising is either owned by the client or licensed for the intended use.
  • The client is responsible for ensuring that creative material supplied to Pixel Theory complies with Meta's Advertising Standards and all applicable laws and regulations in the jurisdictions where the ads will run.
  • Advertising spend flows directly between the client and Meta under the payment method registered on the client's ad account. Pixel Theory does not collect, hold, or remit ad spend on the client's behalf unless expressly stated in the services agreement.
  • The client will keep contact information for authorized decision-makers current in the Platform so that campaign approvals and pauses reach the right person promptly.

Prohibited Uses

The Platform may not be used to:

  • Violate Meta's Advertising Standards, Platform Terms, Commercial Terms, Community Standards, or any other Meta policy.
  • Circumvent obligations the client has separately undertaken with Meta (including but not limited to prohibitions on running ads after account restrictions, bypassing review workflows, or misrepresenting the advertiser).
  • Attempt to reverse-engineer, sublicense, or resell the Platform or any component of it.
  • Introduce malware, attempt unauthorized access, or conduct automated scraping of the Platform or its API surface.
  • Upload creative or data that infringes intellectual-property rights of a third party.

Termination and Data Deletion

Either party may terminate the client's access to the Platform in accordance with the termination provisions of the underlying services agreement. Absent a separate agreement, either party may terminate on thirty (30) days' written notice.

On termination, the client may request deletion of data stored in the Platform by following the Data Deletion Instructions. Audit-log records may be retained for up to two years after termination for compliance purposes; those records describe actions taken in the Platform and do not contain Meta-derived personal data.

Disclaimers

THE PLATFORM IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. PIXEL THEORY DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. PIXEL THEORY DOES NOT WARRANT THAT THE PLATFORM WILL BE UNINTERRUPTED OR ERROR-FREE.

Pixel Theory does not warrant any particular advertising outcome. Campaign performance depends on factors outside the Platform's control, including Meta's auction dynamics, creative quality, product fit, audience availability, and market conditions.

Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS OR LOST REVENUE, ARISING OUT OF OR RELATED TO THE PLATFORM, WHETHER IN CONTRACT, TORT, OR OTHERWISE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

EACH PARTY'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THE PLATFORM WILL NOT EXCEED THE AMOUNT OF FEES THE CLIENT PAID TO PIXEL THEORY UNDER THE APPLICABLE SERVICES AGREEMENT IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

Governing Law

These Terms are governed by the laws of the State of Delaware, without regard to its conflict-of-laws principles. Any dispute arising out of or related to these Terms that is not resolved through good-faith negotiation will be brought in the state or federal courts located in Delaware, and each party consents to the exclusive jurisdiction of those courts.

Changes to These Terms

We may update these Terms from time to time. The "Last updated" date at the top of this page reflects the latest revision. Material changes will be communicated to the client's designated point of contact before they take effect.

Contact

Questions about these Terms can be directed to baraka@thepixeltheory.com.